Brianne Bailey

MARKETING MANAGER

I’m a versatile marketing manager with over 7 years of experience in applying inbound marketing techniques to grow a company’s brand awareness and ROI. Being highly adaptable and a fast learner makes me especially adept at creating and implementing new marketing strategies quickly as they change and evolve. My goal is to join a hard-working, collaborative team so that I can set down roots in the Denver area and contribute to innovatively growing a business.

My Skills

Marketing Automation

Need your marketing automation system optimized?

Email Marketing Campaigns

Strategy, Creation, Implementation. I can do it all.

Graphic Design

Creative designer and analytical planner? No way!

Analytics

Custom dashboards created based on the data YOU need.

Event Management

I can handle everything from logistics to onsite booth excitement.

Stats

0
%
Strengthened
Organic Sessions
0
%
MQL to SQL
Conversion Increase
0
%
Sales Closing
Ratio Increase
0
%
Average Quarter-Over-Quarter Revenue Increase

Software

InDesign

95%
Illustrator

85%
Photoshop

75%
HubSpot

95%
WordPress

70%
Dreamweaver

70%
MailChimp

95%
ConstantContact

80%
Microsoft Office

95%

Marketing Experience

Marketing Manager

Austin, TX

As a marketing manager, an important part of my role is taking the larger campaign strategy and breaking it up into manageable pieces that can be implemented by myself and the team.

Accomplishments:

  • Won The Drum Award for Best Content Marketing Campaign
  • Increased lead generation by 200% through deploying aggressive digital, social media and SEO strategy
  • Realized organic first-page placement and “zero position” within a span of only six months
  • Managed code re-implementation of website for increased mobile responsiveness

Responsibilities:

  • Strategize and create email marketing campaigns, nurture flows, and content calendar. Optimize using A/B testing, list segmentation, and personalization. Design pieces including guides, trade show booth graphics, and online ads.
  • HubSpot administrative duties include: managing the website and crafting website/landing pages, designing workflows, creating dashboards, CTAs and emails, scheduling social media posts, managing user registration and access, property field creation, and list and blog post organization and creation.
  • Manage all event logistics, set-up, and onsite supervision of the booth space and staff.

Integrated Marketing Manager

Campbell, CA

Flexibility is key when working within smaller organizations but the opportunity to learn varying marketing skills is invaluable.

Accomplishments:

  • Content/Inbound marketing accounted for 4 million in revenue, almost 20% of total
  • Supported the development and design of the new corporate website
  • Implemented and managed the inbound B2B marketing program and marketing automation system

Responsibilities:

  • Manage the creative design, copy development, scheduling, distribution, and results tracking of all campaigns, using several email marketing service providers for over 100,000 contacts. Optimize campaigns using SEO best practices, surveys, and A/B testing to determine most effective email content, subject line, and design strategies.
  • Run custom reports and list segmentations from CRM (Bullhorn) using Excel and email service provider platforms. Maintain the CMS (Word Press) and create/post a variety of web content.
  • Trade show management sourcing, registration, logistics, and on-site booth set-up and supervision.
  • Lead teams and collaborate with multiple departments in assembling answers and documentation needed for completing Requests for Proposals.

Journey

timeline_pre_loader
Began in the west tip of Texas

May 05

UNIVERSITY OF TEXAS AT EL PASO
Graduated Cum Laude with a BS in
Biology and a minor in Chemistry
El Paso, TX

Aug 05 - Jun 06

SALES REPRESENTATIVE
Currey Adkins
El Paso, TX

Jun 06 – Aug 07

HUMAN RESOURCES ASSISTANT
La Familia Home Health
El Paso, TX

Jan 08 – Jul 10

SALES COORDINATOR
Epson
Long Beach, CA

Jul 17 – present

MARKETING MANAGER
Capson Physicians Insurance
Austin, TX

Nov 18

Won The Drum Award:
BEST CONTENT
MARKETING CAMPAIGN
Austin, TX
Ready to join a Colorado team!

Contact

Think I might be a fit for your company? Send me an email! I look forward to speaking with you.

  • Denver, CO
  • contact@briannebailey.com